Why your jobs need to be Google ready...

...And why they probably aren't. Authoria has the lowdown in their online newsletter, Recruiting Edge, which features an article on search engine visibility by our own Peter Brasket:

Organizations typically place a lot of emphasis on recruiter performance, instead focusing on such metrics as “placements made” and “time-to-fill.” But the performance of the company’s career website and its impact on these metrics is largely overlooked if not ignored.

So there’s no question that your recruiters should be working hard, but are your jobs contributing to your overall recruiting performance?

Let’s start with a basic metric: Over 30 million job-oriented searches are run monthly on Google, Yahoo, MSN, and other major search engines. Not surprisingly, these search engines get 25-30X more traffic (i.e., potential candidates) than the mainstream job boards.

Unfortunately, chances are your jobs didn’t show up in these searches.

Read the rest in this month's Recruiting Edge. Then head over to our newly-redesigned website (www.jobs2web.com) to see some examples of how major companies like the Mayo Clinic, AT&T Wireless and Xerox are making sure their jobs do show up where it counts. You can also find case studies and video presentations on how employers are increasing candidate flow by optimizing their career sites for Web searches.

As Peter's article underscores, one of the roadblocks to getting your jobs to show up on Google, Yahoo, MSN and the rest is that most Applicant Tracking Systems (ATS) are designed to prevent that very thing. To remedy that, use an ATS that integrates seamlessly with Jobs2Web, such as Authoria Recruiting.

Comments

[Diana Matthews]

I attended Lou Adlers seminar in Orlando and thanks to Lou now know about Jobs2web.com. I am looking forward to the webinar on Tuesday and hope to apply what I learn.

Kindly,
Diana Matthews
Executive Career Connections
www.executivecareerconnections.com
dlm12@wordpress.com

[Steven Davies]

My favorite search engine is Yahoo.
I use it very often when I want to increase my website traffic.

[shweta]

yes i do agree yahoo as well as google is one of the best search engines today.

[adwords tool]

You can set up your Google AdWords Account by following the guidelines laid down in this regard as quickly as a few minutes. Once your account is in place you will have access to the world’s biggest pay pay per click network. Your Adwords would then be seen by hundreds of people all over the world.