...And why they probably aren't. Authoria has the lowdown in their online newsletter, Recruiting Edge, which features an article on search engine visibility by our own Peter Brasket:
Organizations typically place a lot of emphasis on recruiter performance, instead focusing on such metrics as “placements made” and “time-to-fill.” But the performance of the company’s career website and its impact on these metrics is largely overlooked if not ignored.
So there’s no question that your recruiters should be working hard, but are your jobs contributing to your overall recruiting performance?
Let’s start with a basic metric: Over 30 million job-oriented searches are run monthly on Google, Yahoo, MSN, and other major search engines. Not surprisingly, these search engines get 25-30X more traffic (i.e., potential candidates) than the mainstream job boards.
Unfortunately, chances are your jobs didn’t show up in these searches.
Read the rest in this month's Recruiting Edge. Then head over to our newly-redesigned website (www.jobs2web.com) to see some examples of how major companies like the Mayo Clinic, AT&T Wireless and Xerox are making sure their jobs do show up where it counts. You can also find case studies and video presentations on how employers are increasing candidate flow by optimizing their career sites for Web searches.
As Peter's article underscores, one of the roadblocks to getting your jobs to show up on Google, Yahoo, MSN and the rest is that most Applicant Tracking Systems (ATS) are designed to prevent that very thing. To remedy that, use an ATS that integrates seamlessly with Jobs2Web, such as Authoria Recruiting.
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