Xerox/Jobs2Web case study:The Chad digs deeper

Chad Sowash follows up on our recently-released case study on Xerox's SEO efforts with Jobs2Web. He has a conversation with a knowledgeable Xerox insider, "a friend of mine who we’ll just call Dave" on tbe benefits of career site optimization via Jobs2Web:

Chad: How were they able to implement SEO changes without getting your ATS provider involved?

Dave: The Jobs2Web team created a optimized site which they maintain, optimize with Xerox job content, and provide the correct links back to our ATS for proper job seeker application and tracking. Also remember, all new sites have to gain favor with the search engines and become “trusted”, which took some time with the new optimized site, but the results are really showing now.

Chad: Big question, what differences are you seeing when using SEO versus traditional job boards?

Dave: SEO has provided more relevant candidates, where we have noted job boards providing more irrelevant candidates, which equates into more work and lower efficiencies for our recruiting staff. We have adopted SEO to reduce reliance on job boards, provide more relevant candidates, and improve efficiencies. Through our research, here at Xerox, we were finding job postings on job boards just wasn’t bringing in the right candidates, which wasted our recruiters time and pushed us further toward the relevance model of SEO.

Read the entire interview at Chad's blog.