Important disclaimer: 30 minutes actually refers the length of this online PowerPoint/video presentation from the last month's Recruiting.com Roadshow and Un-Conference, which was held at Best Buy headquarters in the Twin Cities. Doug Berg, co-founder of Jobs2Web and HotGigs, gave a whirlwind tour of how updating your career site and making it search engine friendly can pay huge dividends in increased candidate flow.
Nicole St. Martin, our resident search optimization expert at Jobs2Web, sets the stage for Doug who leads us on a thought-provoking tour, touching on topics such as:
- How typical corporate job/career sites actually drive away candidates
- Why your ATS is a great tool once you know the candidate, but works against you on the Web
- Why your jobs are probably not being found on Google, Yahoo and MSN, and what you can do about it
- How to effectively use email marketing to promote your employment brand
- How to reach out to passive candidates via webinars and online recruiting events
- Why every career site needs a Live Chat to engage visitors in real time
- What is an RSS feed and how you can use it to form and maintain relationships with top candidates
If you are in HR or otherwise responsible for helping your organization win the war for talent, you owe it to yourself to grab a cup of coffee and view this online presentation, which combines slides and video. You can find it here.
Afterwards, if you have questions you can either leave a comment below, drop us an email at customerservice@jobs2web.com, or contact us directly via phone or Live Chat.
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