Jobs2Web Blog

How to supercharge your career site (in less than 30 minutes)

Important disclaimer: 30 minutes actually refers the length of this online PowerPoint/video presentation from the last month's Recruiting.com Roadshow and Un-Conference, which was held at Best Buy headquarters in the Twin Cities. Doug Berg, co-founder of Jobs2Web and HotGigs, gave a whirlwind tour of how updating your career site and making it search engine friendly can pay huge dividends in increased candidate flow.

Nicole St. Martin, our resident search optimization expert at Jobs2Web, sets the stage for Doug who leads us on a thought-provoking tour, touching on topics such as:

• How typical corporate job/career sites actually drive away candidates
• Why your ATS is a great tool once you know the candidate, but works against you on the Web
• Why your jobs are probably not being found on Google, Yahoo and MSN, and what you can do about it
• How to effectively use email marketing to promote your employment brand
• How to reach out to passive candidates via webinars and online recruiting events
• Why every career site needs a Live Chat to engage visitors in real time
• What is an RSS feed and how you can use it to form and maintain relationships with top candidates

If you are in HR or otherwise responsible for helping your organization win the war for talent, you owe it to yourself to grab a cup of coffee and view this online presentation, which combines slides and video. You can find it here.

Afterwards, if you have questions you can either leave a comment below, drop us an email at customerservice@jobs2web.com, or contact us directly via phone or Live Chat.

Xerox/Jobs2Web case study:The Chad digs deeper

Chad Sowash follows up on our recently-released case study on Xerox's SEO efforts with Jobs2Web. He has a conversation with a knowledgeable Xerox insider, "a friend of mine who we’ll just call Dave" on tbe benefits of career site optimization via Jobs2Web:

Chad: How were they able to implement SEO changes without getting your ATS provider involved?

Dave: The Jobs2Web team created a optimized site which they maintain, optimize with Xerox job content, and provide the correct links back to our ATS for proper job seeker application and tracking. Also remember, all new sites have to gain favor with the search engines and become “trusted”, which took some time with the new optimized site, but the results are really showing now.

Chad: Big question, what differences are you seeing when using SEO versus traditional job boards?

Dave: SEO has provided more relevant candidates, where we have noted job boards providing more irrelevant candidates, which equates into more work and lower efficiencies for our recruiting staff. We have adopted SEO to reduce reliance on job boards, provide more relevant candidates, and improve efficiencies. Through our research, here at Xerox, we were finding job postings on job boards just wasn’t bringing in the right candidates, which wasted our recruiters time and pushed us further toward the relevance model of SEO.

Read the entire interview at Chad's blog.