Jobs2Web Career Website Optimization Case Study – Xerox

I frequently am asked how long does it take for Jobs2Web to really drive a search-engine impact. I begin by defining “impact” as search-engine visibility, candidate flow, and hires.

To illustrate, Xerox agreed to share their “impact” success story, with the exception of hiring data, which we’ll keep confidential.

We launched Xerox’s Jobs2Web program in October 2006.  At the time they had no job-presence within organic search results on Google or Yahoo, and realized they were missing an important and growing flow of candidates (indeed – today there are over 30,000,000 job-related searches on the major search engines monthly).

Jobs2Web Impact

Our impact data through the initial eight-months looked like this:

The applies are driven from the job aggregation boards to which we post the optimized jobs, as well as from the major search engines. As indexing and ranking strengthen for our clients, search-engine based job-seekers increase.

By mid-June we had built Xerox’s Google rankings by job category into highly visible range.  With Jobs2Web keeping Xerox’s jobs up to date on a daily basis, those clicking on the links were rewarded with highly-relevant, matching job content.  Here are the first twenty job categories optimized for Xerox – you can see the entire list at Xerox-jobs.com 

To see a result, just type the Jobs2Web Category name into Google and search; Xerox-jobs.com is the Jobs2Web result.

Impressive after just eight months.  Check out the Software Engineer Jobs listing for example – Xerox was the 52nd listing (excluding sub-domains) out of 135 million possible results.  Typically Xerox is the only direct employer visible within the search results, a strong proxy as a savvy employer.

The Power of Search

To illustrate the strengthening benefit of search-engine optimization for jobs, let’s look at the Xerox data in the subsequent 40 days:

In about a month an a half Jobs2Web had generated over 600 applicants on almost 7000 visitors – 40% of what had taken the previous eight months.  The continued improvement in results can be largely attributable to the search engine optimization efforts (SEO).  Here are the same Google rankings for the terms noted earlier, just one month later:

Several key job categories that were not in the top 100 listings in June were so in July; others showed good progress, and those highly-ranked remained highly-ranked.

Jobs2Web can drive candidate flow on day one from the major search engines, but to enjoy the candidate flow and employer-of-choice branding driven by high organic search rankings, recruiting managers should use Xerox as an example, and set a two- to three-quarter expectation internally.

Peter Brasket is a co-founder of HotGigs, and leads the Jobs2Web career site and search engine optimization project.

Comments

[Chad Sowash]

Great work guys! This case study spurred me to connect with Xerox for the following post.

"XEROX is Optimized with Jobs2Web" - http://thechad.jobcentral.com/index.php/2007/08/06/xerox-jobs2web-seo

[Andy Keith]

Chad's post on his conversation with Xerox is now also linked in the item above:

http://hotgigs.typepad.com/jobs2web/2007/08/xeroxjobs2web-c.html

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