How long will it take for our jobs to show up in Google?

This is a question our Jobs2Web team is asked daily by employers, and one I’d like to tackle in this post.

I think the best way to answer is to share some Google results for clients, so I’ve added some links to results at the end of this blog entry. But let me provide a bit of background on what has to happen to get your jobs to show up in the major search engines.

80-85% of the clicks on a search result page will be on “organic” or “natural” search result links (e.g. – not paid ads). There are two basic pre-conditions to show up in the natural results: Indexing and Ranking.

Indexing means your jobs must be found by the Search Engines. If you’re using an applicant tracking system (ATS) today, your jobs are most likely not indexable. The ATS prevents the Search Engine spiders from finding your job content.

Secondly your jobs and job families or categories need to be relevant to the search; the more relevant and mindful of Search Engine rules, the higher ranked within the results. Unfortunately jobs played by an ATS are not rank-friendly.

So the double-whammy for most employers is your jobs can’t be found by the Search Engines, and even if found would not be highly ranked.

When we solve these issues with Jobs2Web we find early Search Engine traffic results when a searcher includes the name of the employer in the search string. That is unusual however – our research finds only about .1% of job-related searches will include the name of the desired employer.

The predominant search combines the location, the job name, and the word “job”. For example “Minnesota Hospital Administration Jobs”, or “08889 SAP OTC job” for a zip code-based search.

Indexing and ranking will differ by client. After eight months of Jobs2Web optimization Xerox has become very strong in a number of job family categories important to their hiring requirements, and in many of their results is the only employer visible (job-boards dominate).

Cingular (now AT&T) had no direct jobs presence on Google three quarters ago – but is now the fourth result for “retail sales jobs”, critical as they have over 1500 open sales positions in their Jobs2Web program.

Strong results can occur faster – HealthEast was the first healthcare provider to adopt Jobs2Web in Minnesota, and now dominates relevant job searches. 36 of their forty optimized job families/categories now appear in the first forty Google results. It’s been about five months since their Jobs2Web program went live. Results here.

So what is the right expectation to set for your jobs to be visible within organic Search Engines? You should see results within 2-3 quarters, and when done properly the results will continue to strengthen with time.

Peter Brasket is a co-founder of HotGigs, and leads the Jobs2Web career site and search engine optimization project.

Comments

[Career Search]

Thanks, I really appreciate your willingness to help out. I will definitely keep you posted!

[MarkWaugh]

hi sir i like your

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