Hiring Exchange - A HotGigs blog

Xerox/Jobs2 Web case study: The Chad digs deeper

Chad Sowash follows up on our recently-released case study on Xerox's SEO efforts with Jobs2Web. He has a conversation with a knowledgeable Xerox insider, "a friend of mine who we’ll just call Dave" on tbe benefits of career site optimization via Jobs2Web:

Chad: How were they able to implement SEO changes without getting your ATS provider involved?

Dave: The Jobs2Web team created a optimized site which they maintain, optimize with Xerox job content, and provide the correct links back to our ATS for proper job seeker application and tracking. Also remember, all new sites have to gain favor with the search engines and become “trusted”, which took some time with the new optimized site, but the results are really showing now.

Chad: Big question, what differences are you seeing when using SEO versus traditional job boards?

Dave: SEO has provided more relevant candidates, where we have noted job boards providing more irrelevant candidates, which equates into more work and lower efficiencies for our recruiting staff. We have adopted SEO to reduce reliance on job boards, provide more relevant candidates, and improve efficiencies. Through our research, here at Xerox, we were finding job postings on job boards just wasn’t bringing in the right candidates, which wasted our recruiters time and pushed us further toward the relevance model of SEO.

Read the entire interview at Chad's blog.

Road rules: Minneapolis Recruiting Roadshow recap

On Friday July 20th, more than 100 HR and Recruiting professionals from both companies and staffing firms showed up at Best Buy headquarters in Richfield, MN to attend a half-day Minneapolis Recruiting Unconference (and apparently costing Steven Rothberg, CEO of CollegeRecruiter.com five bucks).This event was the initial stop of a Recruiting Roadshow under the auspices of Recruiting.com.

The theme of "Intergenerational Recruiting", and included presentations from keynote speaker John Sumser on changing workforce demographics; Steven Rothberg on recruiting on social networks like Facebook and MySpace; and Doug Berg and Nicole St. Martin of HotGigs on incorporating Web 2.0 techniques to transform underperforming career sites into candidate magnets. Additionally, there was a panel on blogging, including myself, JobDig President/COO Toby Dayton, Derrick Moe of SelectMetrix and Josh Kahn of Accenture HR Services. Lunch was graciously provided by Don Ramer of Arbita.

Photos of the event can be found here. Our fearless "Cruise Director" Paul De Bettingnies has more details at his blog, MN Headhunter/Nerd Search, as does his "wingman" Nicole St. Martin (who may have single-handedly saved Paul from a nervous breakdown), and newbie MN blogger Katie Tierney.

Kudos to all who worked hard to make this a great event. Let's do it again soon, and make it a full day (so we won't have to talk so fast!).